 
MATTHEW P. GONRING
Matthew P. Gonring joined Gagen MacDonald late in 2006 after nearly 30 years with major global corporations - the past 20 years leading the function of communications and marketing for four Fortune 500 companies. His corporate experience spans manufacturing, professional services, airlines, healthcare and environmental organizations. He is widely published and recognized as a global leader in marketing integration, internal, organizational and external communications.
Most recently, Gonring was VP Global Marketing and Communications at Rockwell Automation where he was responsible for management of the corporation’s global marketing, internal, external and web communications, advertising, issues management and brand development. At Rockwell he developed an integrated team reflecting the company’s matrix structure, led the repositioning of Rockwell’s brand, setup a customer experience center and measurement process, established fact-based internal programming and implemented major technology investments to improve marketing and communications programming.
Prior to joining Rockwell, Gonring was vice president, Corporate Communications for Baxter International where he was responsible for internal and external communications, web and business unit communications and global brand development. Under his leadership Baxter adopted a master brand model and developed a centralized web management team. Before Baxter, Gonring spent three years as managing partner, Communications and Integrated Marketing, for Arthur Andersen. As the firm’s top marketing and communications executive he oversaw development and implementation of a new business brand strategy. Additionally, he managed communications surrounding the Andersen/Accenture arbitration. Before his Andersen career he spent ten years at USG Corporation where he was vice president, Corporate Communications. At USG he managed all communications and marketing at the corporate and business unit levels. During his USG tenure he led communications during a prepackaged bankruptcy, a leveraged recapitalization and hostile takeover. Gonring also spent 8 years in the airline industry holding key headquarters communications assignments with United Airlines and Northwest Airlines. Additionally, he served in state and federal government environmental protection agencies early in his career.
Gonring has been a member of the graduate faculty at Northwestern University’s Medill School of Journalism in the Integrated Marketing Communications program where he taught coursework in marketing and communications. He has written extensively for professional and business periodicals and is a frequent speaker in leading communications and marketing forums. He has authored a chapter on news media relations in the “Integrated Communications Handbook” and has written material published in other business books. He is a Board member of The Arthur W. Page Society and The Institute for Public Relations and several not for profit organizations.
Education: American University, Washington DC, MS Public
Relations, University of Wisconsin-Stevens Point, BS Communications and Political Science
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