 
Strategic Communications Planning ToolsFrom CEO transitions, to labor agreements, to strategic shifts—successful implementation requires thoughtful and thorough strategic planning…planning that looks at all dimensions of the issue. But often, the most critical audience – your employees – is left as an afterthought. Gagen MacDonald helps leaders see issues from multiple points of view through various filters, with an eye on the successful implementation of the plan or program. Effective internal communication can drive business results.
Gagen MacDonald has developed strategic planning tools to help the communication function reinvent itself into a high-performance function—from planning seminars to organization redesign.
Some of our strategic planning tools include:
Strategic Communications Workshop: A strategic planning process to identify short- and long-term approaches for message development and coaching to create a credible and effective communications environment that delivers business results. Our Planning for Business ResultsTM Workshop helps focus communications department actions on delivering operating results.
Organization Redesign: A process to redesign and align the communications function, and its staffing, roles and responsibilities with the needs of the business.
100-day Leadership Transition Plans: Plans that provide smooth transition for executive leadership, mergers and acquisitions, new process or product launch and connects employees to the strategy behind the change and the future plans.
Issues Planning Analysis: A framework for planning, when events, announcements or changes span a broad range of audiences within a company or industry.
Vision, Mission and Strategy Clarification Workshops: A way to develop an integrated plan for (1) connecting vision and values to business results, (2) communicating and measuring key behaviors and actions that demonstrate the values, and (3) supporting change objectives for long-term goals.
© 2005 Gagen MacDonald LLC
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